In which MomBrain gazes at her delicate, princess-like navel ...
Today I had the great good fortune of bumping into my writing friend Martha at a party. I did not know she would be there. I did not know she knew the hosts. I did not expect my writing world to collide with my school-mommy world. But collide they did, with many happy fizzy bubbles as a result.
Martha and I finagled a few quiet moments next to the 18-foot (!) Christmas tree, and out came all my existential writing angst. It's the old dilemma: write for love, or write for money? I say I want to write for love. In fact, I sold my soul to the devil at the GAS* Company so I could afford to write what I want instead of what sells. And yet I find myself writing about hoochie mama diaper bags and stretch mark cream. I am not helping humanity. I am not provoking people to think. I am not adding beauty to the world. I am a shill. I write about the products that are advertised in magazines.
Make no mistake: The magazine business is not about selling content to readers. It is about selling readers to advertisers. When you buy your favorite magazine at the grocery store checkout line, the $4 you plunk down barely pays for shipping and handling. Everything else - the writing, the photography, the design, the celebrity interviews - is paid for by advertisers. And so it is the advertisers who control the content, and therefore the writers.
That's okay. I mean, producing magazines is expensive, and someone's got to pay for it. I do wish readers were more cynical, though. For example, when a beauty magazine recommends using moisturizer on your dry winter skin and then adds "One we like: Acme Skin Lotion!**" that's not a recommendation. It's a product placement that was probably paid for. So you buy Acme Skin Lotion because Beauty Queen Magazine*** recommended it, when in fact that lotion is nothing more than mayonnaise.
I don't begrudge magazines (or the snake oil supplement companies who own them) from making a buck. It's a business, after all. But it's not the business I want to be in. Hence the navel gazing. What do I want to write? What impact do I want to have as a writer? To get you to buy Acme Skin Lotion? Or to somehow make the world a better place?
I pimped myself out for the GAS* Company because I wanted the money. And it was worth it. But I'm not especially interested in being a whore for the makers of Acme Skin Lotion. How else can a girl make a living, though?
* Giant Acme Software
** A fake product. Please. I have no interest in being sued for slander.
*** Again with the fakery.